Archive for the “Mike’s Random…” Category

Getting someone to buy your product is a lot like trying to get someone to have sex with you:

  • A very small % of people will buy the moment they see what you have.  However, it’s difficult to turn these people into long-term repeat business and generally won’t stick around long enough to buy your up-sells.
  • Most people want to know they can trust you first, and usually prefer to build some kind of relationship to be certain you’re not going to give them something they don’t want and won’t be able to get rid of.
  • Some people require a little more time than others to determine how trustworthy you are.  You have to determine for yourself how much effort you’re willing to put in before deciding to move on to other potential buyers.
  • The more clearly you understand exactly what your potential buyer perceives as valuable, the easier it is to increase your closing/sales percentage rate.  These can be areas such as a smooth and well-delivered message, nice-looking packaging, or even including supplemental goods or “bonus items” in the deal …typically, more expensive bonuses are better.
  • While good quality merchandise is always in demand, the greatest products in the world will never sell themselves without effective marketing.
  • If you don’t get your message out there or you have the wrong message to the wrong target audience, nobody is going to buy from you regardless of how great your product is.
  • If you treat your buyers poorly, they will quickly leave you for your competition.
  • Branding is overrated -positioning techniques are better.  It’s great when everybody knows who you are, but if your message doesn’t effectively position you as the better choice among your competition, it will be difficult to close deals.  Also, your potential customer may try your competitor’s product along with yours because they’re not sure which is better …and may later ask for a refund.
  • It’s ALWAYS better to position yourself so you have potential buyers chasing after you instead of you chasing them.
  • Some people will simply never buy from you.
  • In the end you will find there are some buyers you will be glad have decided to stop buying from you.  Unfortunately, in some cases you may have to refuse to do any further business with them.
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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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Are You Aware That…

  • The largest landfill in the world is in the Pacific Ocean (known as the Great Pacific Garbage Patch) …consisting mostly of plastic.  It is twice the size of Texas.
  • Scientists have engineered a type of bacteria that excretes crude petroleum.
  • Every day, an area the size of a football field is destroyed in the rain forest.
  • Scientists now know that all human decisions originate in the older part of the brain that controls emotions.  Using specialized equipment connected to this region of your head, scientists know how you will decide on something 7 seconds before you become consciously aware that you have made your decision.
  • The Mayan calendar is 10,000 times more accurate than the most modern-day calendars.  Only 3 books exist (originally of hundreds) to help us decipher it.
  • An alternate version of the Internet now exists that is 10,000 times faster than modern broadband …called “The Grid.”  It is currently used by research institutions and governments.
  • The Chicxulub Crater is a 180 km wide asteroid impact location and one of the largest on Earth, possibly the largest in the inner solar system, and is widely believed to have been a significant factor in killing off over 50% of Earth’s species 65 million years ago, including the dinosaurs.
  • Scientists and engineers now create sheets of carbon that are only 1 atom thick, as flexible as plastic wrap, can be bent or rolled, conduct electricity 100 times faster than silicon chips, and are stronger than diamond, called Graphene.
  • The electrical power distribution grid in the United States has changed very little since Thomas Edison’s original system for 59 customers back in 1882.  To accommodate renewal resources (such as solar, wind, etc), the entire grid must be re-designed and re-built from scratch.
  • We currently possess the technology and the know-how to build trains that can travel 3,000 miles an hour.  You could live in Los Angeles and stop in New York for an extended lunch.
  • Water has been discovered on the Moon …LOTS of it!
  • More new information will be created within the next 12 months than all of the collective information that currently exists since the beginning of man, combined.
  • Compared to silicon, diamond has far superior electrical properties, is more thermally conductive and can handle much higher temperatures.
  • If computer chips were made from diamond instead of silicon, computers would be significantly faster, smaller, more durable and could safely run hotter without elaborate cooling.
  • Engineers have now figured out how to fabricate diamond wafers for use in computer chip manufacturing. As of late 2009, a 4″ silicon wafer costs roughly $6 …an equivalent diamond wafer costs over $525 each.
  • “Just as the stone age, the bronze age and the steel age were named after the materials that we could make, this new age we are entering might be called the diamond age.” -Ralph C. Merkle
  • Social media and social networking have recently surpassed pornography in Internet activity.
  • The computer company HP has discovered forms of nano-sized switches that retain their memory and function like biological neural synapses, called Memristors.  They are smaller and use less energy than modern memory chips and can retain memory beyond the standard 1’s and 0’s of our current digital technology world, introducing the possibility of analog information storage …identical to the way biological life stores and processes information.  Not only does this discovery expand computing capability exponentially while making it exponentially smaller (and smaller = faster!) and use less energy, some engineers believe this discovery is the missing component to developing ‘true’ artificial intelligence.
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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

You may freely distribute, copy & share this article with acknowledgment/referring link.

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You should never ‘hope’ for anything.  The only road to success (or failure) is driven by definitive decisions (or lack of decisions).

Lots of people use the word ‘hope’ in their everyday normal conversation without even realizing how much they are subconsciously and actively undermining their lives.

An incredible author named R. Neville Johnston wrote a book called Hidden Language Codes.  I *highly* recommend you read this book.  Regarding the word hope, he writes:

This is a trick word designed to get us to give up our power of decision.  If we hope for something, we are not deciding the something.  In other words, when we just decide something, there is no doubt, and therefore there is no use for the word hope.

When we desire something, yet do not decide it, we “hope” for it.  It enters reality on a default code.  As long as we hope for anything, we doubt it.  Decide instead.  To say “hope” out loud is to abandon the sovereignty of the creation of life.

The concept of having no hope is like a double default code decision.  In other words, you are no longer doubting how hopeless (itself a form of doubt) things are.  Yet we still keep watch, thus injecting a third doubt code, entitled “just in case,” / “hoping against hope.”  Notice how we never hope with hope.  This would be a negative-positive-negative code.  Dismiss all these little tangles as being nonsense.  Decide, don’t hope.  In fact, boast of being “hopeless.”


Even Tony Robbins teaches to eliminate the word ‘hope’ from your vocabulary as well.

Discover ways to elevate your thinking to have actions occur in your life by making decisions for yourself and not allowing situations to simply happen without your conscious interaction.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

You may freely distribute, copy & share this article with acknowledgment/referring link.

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People believe they are in touch with the world around them.  They feel they are aware of what’s going on and what information is available to them.  Because we make decisions based on emotion and seek out logical validation for those decisions, naturally we all have an emotional attachment to our decisions.

When we see an advertisement that says something is the best, we have two subconscious, psychological reactions to it…

First, we instantly reflect on past experiences when we believed when something or someone said it was the best and we became disappointed.  Each similar experience lends us to having less and less trust for anything that says it’s the best product or superior service.  Ultimately, when we see something claiming it is the best, we are instantly skeptical and lower our level of trust.

Second, because we truly believe we’re aware of the world around us, when we discover something new that says it’s the best (which is most of the time because we don’t remember ever seeing the last 20 ads for it over the past month), our initial reaction is, “Well, then, how come I haven’t heard of it, especially if it’s so great?”  Remember, all decisions are made with emotions (see: irrational), not logic.

We automatically reach a conclusion connected with our first reaction, that anything that says it’s the best makes us untrustworthy because ‘everyone’ claims to be the best.  Furthermore, because we now hold less trust, we determine that the reason why we haven’t heard of it before is because it really isn’t that great after all and this is just a ploy to get us to buy whatever is being sold.

The reason why this matters is because when potential customers don’t trust us, they’re unlikely to buy from us.


So, how do we fix this problem?  Conspiracy theories.

The mind of the consumer must be taken by the proverbial hand and lead down the path you want them to follow.  The easiest way to do this it by giving reasons why.

To prevent our potential consumer from reaching the wrong conclusion after asking “Why haven’t I heard of it,” we must provide a reason why.  This is where the conspiracy theories come in to play.

The conspiracy theory reason satisfies the need to logically validate our deep-rooted emotional insecurity (that each one of us has on some level) that we’ve been left out of something.  We can validate that the reason why we didn’t know about something and its superiority is because of a conspiracy theory.  “Whew!  It’s not our fault.”


We can tell our reader:

“…this secret formula has been passed down only among our family for generations…”
“…a little-known method that’s been used behind closed-doors for years…and is now available to…”
“These powerful techniques have only been shared with the most elite Navy Seals teams.”

Even when they’re true, not only does using conspiracy theories in your marketing provide emotion validation for your reader, it also lends to some appealing storytelling, which makes the best sales letters of all.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

You may freely distribute, copy & share this article with acknowledgment/referring link.

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I’m not a strong closer -of the people who reach the end of my ‘funnel’ I’ll consistently close around 15% to 18% working part time using the exact same techniques for years that I now teach and earn about 2 to 4 times what most people earn.

Yet, what’s still so amazing is the people who go all the way through my marketing campaign to the end and still tell me they don’t believe it’s a system that could work.

Truly, absolutely amazing.

It’s as crazy as telling Eben Pagan or Frank Kern that giving away free videos won’t make them any money.  Seriously.  People are too focused on the trees they can’t see there’s a forrest all around them.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

You may freely distribute, copy & share this article with acknowledgment/referring link.

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Comments No Comments »