Comments on: Copywriting: Sales Letters and Conspiracy Theories http://blog.mikelewitz.com/mikes-random/copywriting-sales-letters-and-conspiracy-theories/ Eliminate Scarcity Through Personal Growth By Business And Spiritual Development Wed, 18 Aug 2010 23:35:14 +0000 hourly 1 http://wordpress.org/?v=abc By: Paul, WriteToMoreMoney.com http://blog.mikelewitz.com/mikes-random/copywriting-sales-letters-and-conspiracy-theories/comment-page-1/#comment-45 Paul, WriteToMoreMoney.com Thu, 13 Aug 2009 12:31:19 +0000 http://blog.mikelewitz.com/?p=520#comment-45 Excellent, Mike. You truly get it. I'm currently on a drive to help freelance writers to sell their services in a way that separates them from the "crowd" of others... and so many of them make the same classic mistake you highlight. They use phrases like "high quality", "professional", "best"... when everybody else uses that same language. How do you know who is the best, when everyone else says they're the best, as well? You have to stand out in other ways, such as the way you described (the "conspiracy theory" angle). I think I'll be retweeting this blog post @copysnips. Paul Hancox http://writetomoremoney.com Excellent, Mike. You truly get it.

I’m currently on a drive to help freelance writers to sell their services in a way that separates them from the “crowd” of others… and so many of them make the same classic mistake you highlight. They use phrases like “high quality”, “professional”, “best”… when everybody else uses that same language.

How do you know who is the best, when everyone else says they’re the best, as well?

You have to stand out in other ways, such as the way you described (the “conspiracy theory” angle).

I think I’ll be retweeting this blog post @copysnips.

Paul Hancox
http://writetomoremoney.com

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