There’s an old fable attributed to Aesop known as the fox and the grapes.

Basically, the story goes something like this:

One day, a fox came upon a grapevine and saw some delicious grapes hanging from above.  He jumped many times desperately trying to reach the luscious grapes.  After his defeat from exhaustion, he walked away and scorned… “Those grapes are probably sour anyway.”

Have you ever done this …walked away from something you worked hard to achieve and told yourself you really didn’t want it anyway when you didn’t get your results?

Too often we try desperately to reach our goal and achieve success and ultimately fail for whatever reason.  When we allow a scarcity mindset to determine our success level, we convince ourselves of all sorts of things.

There’s a funny thing about we humans: we make all of our decisions base on emotion.  So, initially, we make an emotional decision to try to achieve a goal, and then when we don’t reach it we subconsciously create some kind of scenario to protect ourselves so we won’t feel emotionally let down.

The bottom line: if you really want to achieve something, just because you’re not getting the results you want when you want doesn’t mean you should walk away and feel resentful.  Maybe you just need to approach it from another direction.

Don’t let your emotions prevent you from achieving your goals.

“It’s supposed to be hard.  If it wasn’t hard, everyone would do it.  It’s the hard that makes it great.”  -Tom Hanks, A League Of Their Own


Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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