You should never make any business decisions based on your opinion or how you FEEL about something.  This applies to the name of the business, logos, colors, and product names.

EVERY decision in your business should be based only on the perspective of your prospect and solid DATA.  The #1 rule in marketing is to test EVERYTHING!

The reason why most business decisions fail is because most owners make decisions based on their opinion or how they feel about something.


If you always make your business decisions based only on quantifiable data, your business will consistently grow in the direction of what your customers want, you’ll continually attract a larger audience, and you’ll have power and influence over significant groups of people.

If you typically make your business decisions based on how you feel (as most inexperienced business owners do), you will frequently struggle to give your customers what they want because your successes will be ‘hit or miss,’ the audience you attract will become stagnant, and you’ll actually tend to push people away from doing business with you, giving you very little influence over people.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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There’s an old fable attributed to Aesop known as the fox and the grapes.

Basically, the story goes something like this:

One day, a fox came upon a grapevine and saw some delicious grapes hanging from above.  He jumped many times desperately trying to reach the luscious grapes.  After his defeat from exhaustion, he walked away and scorned… “Those grapes are probably sour anyway.”

Have you ever done this …walked away from something you worked hard to achieve and told yourself you really didn’t want it anyway when you didn’t get your results?

Too often we try desperately to reach our goal and achieve success and ultimately fail for whatever reason.  When we allow a scarcity mindset to determine our success level, we convince ourselves of all sorts of things.

There’s a funny thing about we humans: we make all of our decisions base on emotion.  So, initially, we make an emotional decision to try to achieve a goal, and then when we don’t reach it we subconsciously create some kind of scenario to protect ourselves so we won’t feel emotionally let down.

The bottom line: if you really want to achieve something, just because you’re not getting the results you want when you want doesn’t mean you should walk away and feel resentful.  Maybe you just need to approach it from another direction.

Don’t let your emotions prevent you from achieving your goals.

“It’s supposed to be hard.  If it wasn’t hard, everyone would do it.  It’s the hard that makes it great.”  -Tom Hanks, A League Of Their Own

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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You should never ‘hope’ for anything.  The only road to success (or failure) is driven by definitive decisions (or lack of decisions).

Lots of people use the word ‘hope’ in their everyday normal conversation without even realizing how much they are subconsciously and actively undermining their lives.

An incredible author named R. Neville Johnston wrote a book called Hidden Language Codes.  I *highly* recommend you read this book.  Regarding the word hope, he writes:

This is a trick word designed to get us to give up our power of decision.  If we hope for something, we are not deciding the something.  In other words, when we just decide something, there is no doubt, and therefore there is no use for the word hope.

When we desire something, yet do not decide it, we “hope” for it.  It enters reality on a default code.  As long as we hope for anything, we doubt it.  Decide instead.  To say “hope” out loud is to abandon the sovereignty of the creation of life.

The concept of having no hope is like a double default code decision.  In other words, you are no longer doubting how hopeless (itself a form of doubt) things are.  Yet we still keep watch, thus injecting a third doubt code, entitled “just in case,” / “hoping against hope.”  Notice how we never hope with hope.  This would be a negative-positive-negative code.  Dismiss all these little tangles as being nonsense.  Decide, don’t hope.  In fact, boast of being “hopeless.”


Even Tony Robbins teaches to eliminate the word ‘hope’ from your vocabulary as well.

Discover ways to elevate your thinking to have actions occur in your life by making decisions for yourself and not allowing situations to simply happen without your conscious interaction.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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People believe they are in touch with the world around them.  They feel they are aware of what’s going on and what information is available to them.  Because we make decisions based on emotion and seek out logical validation for those decisions, naturally we all have an emotional attachment to our decisions.

When we see an advertisement that says something is the best, we have two subconscious, psychological reactions to it…

First, we instantly reflect on past experiences when we believed when something or someone said it was the best and we became disappointed.  Each similar experience lends us to having less and less trust for anything that says it’s the best product or superior service.  Ultimately, when we see something claiming it is the best, we are instantly skeptical and lower our level of trust.

Second, because we truly believe we’re aware of the world around us, when we discover something new that says it’s the best (which is most of the time because we don’t remember ever seeing the last 20 ads for it over the past month), our initial reaction is, “Well, then, how come I haven’t heard of it, especially if it’s so great?”  Remember, all decisions are made with emotions (see: irrational), not logic.

We automatically reach a conclusion connected with our first reaction, that anything that says it’s the best makes us untrustworthy because ‘everyone’ claims to be the best.  Furthermore, because we now hold less trust, we determine that the reason why we haven’t heard of it before is because it really isn’t that great after all and this is just a ploy to get us to buy whatever is being sold.

The reason why this matters is because when potential customers don’t trust us, they’re unlikely to buy from us.


So, how do we fix this problem?  Conspiracy theories.

The mind of the consumer must be taken by the proverbial hand and lead down the path you want them to follow.  The easiest way to do this it by giving reasons why.

To prevent our potential consumer from reaching the wrong conclusion after asking “Why haven’t I heard of it,” we must provide a reason why.  This is where the conspiracy theories come in to play.

The conspiracy theory reason satisfies the need to logically validate our deep-rooted emotional insecurity (that each one of us has on some level) that we’ve been left out of something.  We can validate that the reason why we didn’t know about something and its superiority is because of a conspiracy theory.  “Whew!  It’s not our fault.”


We can tell our reader:

“…this secret formula has been passed down only among our family for generations…”
“…a little-known method that’s been used behind closed-doors for years…and is now available to…”
“These powerful techniques have only been shared with the most elite Navy Seals teams.”

Even when they’re true, not only does using conspiracy theories in your marketing provide emotion validation for your reader, it also lends to some appealing storytelling, which makes the best sales letters of all.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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Controversial article explains why branding is a bad idea for nearly every business.

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John Carlton may not say it with delicacy, but he’s direct and I think that’s what we like about his style.

“If everyone suddenly woke up and started being proactive, civilization would be threatened… because, at this point, much of the emotional infrastructure of human interaction is built around the voluntary zombification of the majority.”
~ John Carlton  http://www.john-carlton.com/2009/05/myth-busting/

Despite its truth, people still need to wake up out of their scarcity-based lifestyle and learn how to recognize the endless abundance that exists.  The whole notion that there is not enough money or natural resources, that we have overpopulation problems, not enough energy, etc, etc.  …these myths promoted by naive masses (sheeple?) are only there to perpetuate what is distinctly illustrated in Carlton’s quote.

If you wish to remain asleep, simply turn on the news.  They’ll tell you exactly what you should be thinking, feeling and buying.

However, if you wish to wake up, then figure out a way to step out of your comfort zone a little every day, choose to become accountable for every thought and activity in your life, and learn to recognize the endless abundance that is in your life as well as everyone’s life around you.  Use your newly discovered abundance to make meaning in the lives of others.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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So many people have been focusing on figuring out ways to make money for so long they’ve forgotten the whole point of money in the first place.

Here’s the deal:
Eben Pagan, an extremely brilliant and successful business man (whom I study often) said, “Focusing on working to make money is like focusing on driving your car to get gas.  It’s backwards.”

That quote represents the very core of every person who is struggling financially, regardless of the economic times.  Too many people are focusing on working to make money.

Money is simply an exchange of value.

That’s it.

By itself, money is just worthless paper or little metal discs with fancy artistic pictures (or numbers in a computer database).

If value isn’t exchanged, money isn’t exchanged.  This is so fundamental, yet too many people are stuck in their backwards thinking and don’t recognize it.

Now, someone is sure to pipe up at this point and say, “Well, yeah, but when there’s no money how can anyone exchange value?”

My blank stare response is:

If you believe there is no money …that the money factory burned down, or some clever ‘money-bandit’ showed up in the middle of the night and stole all the money and is hiding it deep in some undiscovered cave near a rural town in Southern Arizona… If you choose to believe what you see on CNN and the rest of the fear-based thought police and their headline news reports…

…then, what you argue for you keep, my friend, and you have certainly earned your right to be broke and stand in an unemployment line with nothing to offer but an open palm.

Money does not disappear.  Money moves around and it does not move until AFTER value is exchanged, not before.  Too many people are looking to exchange value after money is exchanged, or believe that money is somehow required to exchange value and, thus, value cannot be exchanged if there is no money.

This is quite sad, actually.  For anyone who knows how to exchange value with others, money will always be available.  Always.  Why?  Because, again, money is simply a means of exchanging the value, money is not the value itself.


Here’s a real-life scenario:
On Monday, February 16, 2009, Frank Kern earned almost $4 Million in 8 hours …and on a holiday, no less.

How did Frank Kern do this?  How was this possible -with “everyone” broke and “nobody has any money?”  Does Frank have magic powers?  Did he discover another secret money factory and not tell anyone?  Maybe he found that ‘money-bandit’ in an Arizona ghost town saloon and slipped a mickey in his Gin to make him talk?  Or maybe Frank has secret ties with some bank executives and swindled a few out of their bail-out money (Frank Kern is quite the wordsmith).

Seriously.  Frank understands how to give away huge value.  In fact, Frank Kern gives away TONS of value …with no strings attached… and so does Eben Pagan, along with many other highly successful people most of the world has never heard of.  They give their value away first without ever receiving a penny.  If these successful business people did not give their value away first, they would not be at their level of success.

The bottom line is: If money is just an exchange of value, and money is not coming to you, and value precedes money, then obviously YOU must figure out a way (or a new or better way) to start exchanging value with others, whether that is in your own business venture, at your job, or at a new job that allows you to exchange more value.

In other words… If you lack money, you’re not giving enough value to others.

A college degree is supposed to help you exchange more value.  Unfortunately, many people believe the value is just in the degree itself.  They don’t understand the degree itself is worthless.

As a quick, final point: Most people and businesses attempt to increase profits by raising prices.  Naturally this lowers the monetary buying power over time.  Years ago, a candy bar was 79¢ (and even less).  Now, they’re about $1.29 for the same candy bar.

Adding value to products and services increases monetary buying power.  I might sell a training course for $100 and give $100 in value.  However, if I also offer a $200 web site at no additional cost, now $100 buys $300 of real product, effectively increasing the monetary buying power.

The only way to solve personal economic issues is by giving more value to others -and as much value as possible.  If you are giving what is genuinely perceived by others as valuable, money will naturally flow to you.  This is the spiritual Law of Reciprocity and is unbreakable.

Focus on genuinely benefiting the lives of others and you will achieve a life of wealth beyond your wildest dreams.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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“We are all right now living the life we choose.”
Not certain if I read that somewhere else. If so, let me know and I’d love to give them proper credit.

We have full control over the life we lead and must learn to accept our responsibility for all of our decisions and actions (as well as our indecisions and inactions). So, the next time you feel unempowered about something, instead of saying “I can’t do…” or “I can’t be…” say “I won’t…”

It feels strange and kinda icky to say …as if we’ve suddenly realized our inability to do something is actually OUR fault or within our control and we’ve simply chosen to not take appropriate action instead of us just being a victim of some external, invisible force (like the economy -hint, hint). Saying “I won’t” places the accountability back on US. Yeah, it feels kinda weird at first.

When we say we won’t, it’s like we said, “Well, I could’ve if I wanted to, but I chose not to and I didn’t, but if I really want to I can and if I decide to I will.”  Instead, we’ve chosen to use the word “can’t” to take the responsibility off us.  Heaven forbid we accept responsibility for our decisions (even if they were subconscious).  We use it so often as an excuse, we’ve actually convinced ourselves that we’re now powerless.  “Can’t” is known as a slave word -it disempowers us, according to R. Neville Johnston (and I completely agree).

Using “won’t” is empowering.  We’re not used to empowering ourselves.  We feel out of place.  We must first recognize and acknowledge the power within us so we can bring it into our lives.

The neat part is… when you realize you’re no longer a victim and recognize you actually DO have complete control over 100% your life, you will learn to make BETTER decisions to have a better life. Cool, eh? (It’s that whole ‘Law of Attraction & Abundance’ thing. Check it out sometime. Really.)

Try it.

Choose to do it over and over. You WILL see a sudden change in your thinking.  To grow you must step out of your comfort zone.
And, naturally, when your thinking changes, your life will change right along with it.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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I’m not a strong closer -of the people who reach the end of my ‘funnel’ I’ll consistently close around 15% to 18% working part time using the exact same techniques for years that I now teach and earn about 2 to 4 times what most people earn.

Yet, what’s still so amazing is the people who go all the way through my marketing campaign to the end and still tell me they don’t believe it’s a system that could work.

Truly, absolutely amazing.

It’s as crazy as telling Eben Pagan or Frank Kern that giving away free videos won’t make them any money.  Seriously.  People are too focused on the trees they can’t see there’s a forrest all around them.

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Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.

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Too many people are looking for the perfect system or opportunity that will make them successful. Successful people are creators, while unsuccessful people are looking for things created by others. To discover success, learn to become a creator and stop looking for someone else’s creation to achieve success. Read on…

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