The businesses who struggle focus on the ideas of themselves.

Does the name of your company and/or product mean something clever to you, or does it mean something valuable to your customers.

Here’s how to test:
The first time people see or hear your business/product name, do they instantly recognize it as something valuable to them, or do people ask “What’s that?” or “What does that mean?”

Businesses who survive have discovered ways to gain an instant recognition of value in the mind of their customer the moment the name of their company or product is seen or heard.

If you become a master of getting into the mind of your customer and understand his or her needs, fears, frustrations and goals, you will connect with them on many levels, building trust.  This will quickly increase your sales and attract many who will benefit from what your business has to offer because they will recognize your value much faster, enticing them to want to buy from you.  The application of this level of connection will give you power and influence over others and attract other to you, asking what you your secrets are.

If you choose not to develop a profound understanding of your customer’s needs, fears, frustrations and goals, you will need to use outdated sales methods of trying to convince people to buy from you.  In our now over-communicated society, buyers are more skeptical than ever, inundated with businesses trying to convince them to buy from them.  So, using methods of convincing people to buy is a steep, uphill battle that cause people to become less trusting of you and your business.  Failing to achieve the connection with others by not profoundly understanding their needs, fears, frustrations and goals will require you to work much harder to keep your business alive.

Mike Lewitz is an innovative marketer who truly 'gets' the mental and emotional buying process of consumers. He's shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is a Google Certified Advertising Professional, holds two Bachelor's degrees (business & marketing) and is finishing an M.B.A.

You may freely distribute, copy & share this article with acknowledgment.

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EVERY decision in your business should be based only on the perspective of your prospect and solid DATA.  The #1 rule in marketing is to test EVERYTHING!

The reason why most business decisions fail is because most owners make decisions based on their opinion or how they feel about something.

If you always make your business decisions based only on quantifiable data, your business will consistently grow in the direction of what your customers want, you’ll continually attract a larger audience, and you’ll have power and influence over significant groups of people.

If you typically make your business decisions based on how you feel (as most inexperienced business owners do), you will frequently struggle to give your customers what they want because your successes will be ‘hit or miss,’ the audience you attract will become stagnant, and you’ll actually tend to push people away from doing business with you, giving you very little influence over people.

Mike Lewitz is an innovative marketer who truly 'gets' the mental and emotional buying process of consumers. He's shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is a Google Certified Advertising Professional, holds two Bachelor's degrees (business & marketing) and is finishing an M.B.A.

You may freely distribute, copy & share this article with acknowledgment.

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