Achieving huge success in business is all about having the power and a gameplan to maintain your power.
Consider these two questions:
A.) If you want someone to buy from you, who has the power to determine whether a transaction takes place or not, them or you?
B.) If someone wants to buy something from you, NOW who has the power to determine whether a transaction takes place or not?
On one side of the power equation you are giving up your power. On the other side you keep your power.
In which scenario would you rather have your business?
Businesses and people who achieve peak sales levels have discovered ways to use psychological triggers to entice people into wanting to buy from them without ever trying to convince anyone of anything.
People who really want something will always figure out a way to obtain it. Discovering how to create this desire in people will cause others to demand what you sell …keeping you on the preferred side of the power equation.
If you stay on the ‘convincing’ side of the power equation, your success will only be based on how many doors you can tirelessly knock on per day, working to convince people that they should buy from you.
If you master the principles of marketing using psychological triggers to entice people to want to buy from you, your sales will close much easier.
While the old ‘sales-based’ approaches of convincing people to buy still work and will likely always produce a certain level of results, if your business uses a sales-based ‘convincing’ approach to get clients and close deals, you will discover that as time moves forward it will become increasingly difficult to grow until you learn the psychological factors that attract buyers to you.
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” ~ Alvin Toffler=========================
Mike Lewitz is an innovative marketer who truly ‘gets’ the mental and emotional buying process of consumers. He’s shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results. Mike is formerly a Google Certified Advertising Professional and holds two Bachelor’s degrees (business & marketing) and an M.B.A. in Management.
You may freely distribute, copy & share this article with acknowledgment.Tags: alvin toffler, marketing, Mike Lewitz, peak sales, principles of marketing, success