Consider these two questions:
A.) If you want someone to buy from you, who has the power to determine whether a transaction takes place or not, them or you?
B.) If someone wants to buy something from you, NOW who has the power to determine whether a transaction takes place or not?

On one side of the power equation you are giving up your power.  On the other side you keep your power.

In which scenario would you rather have your business?

Businesses and people who achieve peak sales levels have discovered ways to use psychological triggers to entice people into wanting to buy from them without ever trying to convince anyone of anything.

People who really want something will always figure out a way to obtain it.  Discovering how to create this desire in people will cause others to demand what you sell …keeping you on the preferred side of the power equation.

If you stay on the ‘convincing’ side of the power equation, your success will only be based on how many doors you can tirelessly knock on per day, working to convince people that they should buy from you.

If you master the principles of marketing using psychological triggers to entice people to want to buy from you, your sales will close much easier.

While the old ‘sales-based’ approaches of convincing people to buy still work and will likely always produce a certain level of results, if your business uses a sales-based ‘convincing’ approach to get clients and close deals, you will discover that as time moves forward it will become increasingly difficult to grow until you learn the psychological factors that attract buyers to you.

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” ~ Alvin Toffler

Mike Lewitz is an innovative marketer who truly 'gets' the mental and emotional buying process of consumers. He's shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is a Google Certified Advertising Professional, holds two Bachelor's degrees (business & marketing) and is finishing an M.B.A.

You may freely distribute, copy & share this article with acknowledgment.

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EVERY decision in your business should be based only on the perspective of your prospect and solid DATA.  The #1 rule in marketing is to test EVERYTHING!

The reason why most business decisions fail is because most owners make decisions based on their opinion or how they feel about something.

If you always make your business decisions based only on quantifiable data, your business will consistently grow in the direction of what your customers want, you’ll continually attract a larger audience, and you’ll have power and influence over significant groups of people.

If you typically make your business decisions based on how you feel (as most inexperienced business owners do), you will frequently struggle to give your customers what they want because your successes will be ‘hit or miss,’ the audience you attract will become stagnant, and you’ll actually tend to push people away from doing business with you, giving you very little influence over people.

Mike Lewitz is an innovative marketer who truly 'gets' the mental and emotional buying process of consumers. He's shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is a Google Certified Advertising Professional, holds two Bachelor's degrees (business & marketing) and is finishing an M.B.A.

You may freely distribute, copy & share this article with acknowledgment.

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Lots of people use the word ‘hope’ in their everyday normal conversation without even realizing how much they are subconsciously and actively undermining their lives.

An incredible author named R. Neville Johnston wrote a book called Hidden Language Codes.  I *highly* recommend you read this book.  Regarding the word hope, he writes:

This is a trick word designed to get us to give up our power of decision.  If we hope for something, we are not deciding the something.  In other words, when we just decide something, there is no doubt, and therefore there is no use for the word hope.

When we desire something, yet do not decide it, we “hope” for it.  It enters reality on a default code.  As long as we hope for anything, we doubt it.  Decide instead.  To say “hope” out loud is to abandon the sovereignty of the creation of life.

The concept of having no hope is like a double default code decision.  In other words, you are no longer doubting how hopeless (itself a form of doubt) things are.  Yet we still keep watch, thus injecting a third doubt code, entitled “just in case,” / “hoping against hope.”  Notice how we never hope with hope.  This would be a negative-positive-negative code.  Dismiss all these little tangles as being nonsense.  Decide, don’t hope.  In fact, boast of being “hopeless.”

Even Tony Robbins teaches to eliminate the word ‘hope’ from your vocabulary as well.

Discover ways to elevate your thinking to have actions occur in your life by making decisions for yourself and not allowing situations to simply happen without your conscious interaction.

Mike Lewitz is an innovative marketer who truly 'gets' the mental and emotional buying process of consumers. He's shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is a Google Certified Advertising Professional, holds two Bachelor's degrees (business & marketing) and is finishing an M.B.A.

You may freely distribute, copy & share this article with acknowledgment.

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Here’s the deal:
Eben Pagan, an extremely brilliant and successful business man (whom I study often) said, “Focusing on working to make money is like focusing on driving your car to get gas.  It’s backwards.”

That quote represents the very core of every person who is struggling financially, regardless of the economic times.  Too many people are focusing on working to make money.

Money is simply an exchange of value.

That’s it.

By itself, money is just worthless paper or little metal discs with fancy artistic pictures (or numbers in a computer database).

If value isn’t exchanged, money isn’t exchanged.  This is so fundamental, yet too many people are stuck in their backwards thinking and don’t recognize it.

Now, someone is sure to pipe up at this point and say, “Well, yeah, but when there’s no money how can anyone exchange value?”

My blank stare response is:

If you believe there is no money …that the money factory burned down, or some clever ‘money-bandit’ showed up in the middle of the night and stole all the money and is hiding it deep in some undiscovered cave near a rural town in Southern Arizona… If you choose to believe what you see on CNN and the rest of the fear-based thought police and their headline news reports…

…then, what you argue for you keep, my friend, and you have certainly earned your right to be broke and stand in an unemployment line with nothing to offer but an open palm.

Money does not disappear.  Money moves around and it does not move until AFTER value is exchanged, not before.  Too many people are looking to exchange value after money is exchanged, or believe that money is somehow required to exchange value and, thus, value cannot be exchanged if there is no money.

This is quite sad, actually.  For anyone who knows how to exchange value with others, money will always be available.  Always.  Why?  Because, again, money is simply a means of exchanging the value, money is not the value itself.

Here’s a real-life scenario:
On Monday, February 16, 2009, Frank Kern earned almost $4 Million in 8 hours …and on a holiday, no less.

How did Frank Kern do this?  How was this possible -with “everyone” broke and “nobody has any money?”  Does Frank have magic powers?  Did he discover another secret money factory and not tell anyone?  Maybe he found that ‘money-bandit’ in an Arizona ghost town saloon and slipped a mickey in his Gin to make him talk?  Or maybe Frank has secret ties with some bank executives and swindled a few out of their bail-out money (Frank Kern is quite the wordsmith).

Seriously.  Frank understands how to give away huge value.  In fact, Frank Kern gives away TONS of value …with no strings attached… and so does Eben Pagan, along with many other highly successful people most of the world has never heard of.  They give their value away first without ever receiving a penny.  If these successful business people did not give their value away first, they would not be at their level of success.

The bottom line is: If money is just an exchange of value, and money is not coming to you, and value precedes money, then obviously YOU must figure out a way (or a new or better way) to start exchanging value with others, whether that is in your own business venture, at your job, or at a new job that allows you to exchange more value.

In other words… If you lack money, you’re not giving enough value to others.

A college degree is supposed to help you exchange more value.  Unfortunately, many people believe the value is just in the degree itself.  They don’t understand the degree itself is worthless.

As a quick, final point: Most people and businesses attempt to increase profits by raising prices.  Naturally this lowers the monetary buying power over time.  Years ago, a candy bar was 79¢ (and even less).  Now, they’re about $1.29 for the same candy bar.

Adding value to products and services increases monetary buying power.  I might sell a training course for $100 and give $100 in value.  However, if I also offer a $200 web site at no additional cost, now $100 buys $300 of real product, effectively increasing the monetary buying power.

The only way to solve personal economic issues is by giving more value to others -and as much value as possible.  If you are giving what is genuinely perceived by others as valuable, money will naturally flow to you.  This is the spiritual Law of Reciprocity and is unbreakable.

Focus on genuinely benefiting the lives of others and you will achieve a life of wealth beyond your wildest dreams.

Mike Lewitz is an innovative marketer who truly 'gets' the mental and emotional buying process of consumers. He's shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is a Google Certified Advertising Professional, holds two Bachelor's degrees (business & marketing) and is finishing an M.B.A.

You may freely distribute, copy & share this article with acknowledgment.

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We have full control over the life we lead and must learn to accept our responsibility for all of our decisions and actions (as well as our indecisions and inactions). So, the next time you feel unempowered about something, instead of saying “I can’t do…” or “I can’t be…” say “I won’t…”

It feels strange and kinda icky to say …as if we’ve suddenly realized our inability to do something is actually OUR fault or within our control and we’ve simply chosen to not take appropriate action instead of us just being a victim of some external, invisible force (like the economy -hint, hint). Saying “I won’t” places the accountability back on US. Yeah, it feels kinda weird at first.

When we say we won’t, it’s like we said, “Well, I could’ve if I wanted to, but I chose not to and I didn’t, but if I really want to I can and if I decide to I will.”  Instead, we’ve chosen to use the word “can’t” to take the responsibility off us.  Heaven forbid we accept responsibility for our decisions (even if they were subconscious).  We use it so often as an excuse, we’ve actually convinced ourselves that we’re now powerless.  “Can’t” is known as a slave word -it disempowers us, according to R. Neville Johnston (and I completely agree).

Using “won’t” is empowering.  We’re not used to empowering ourselves.  We feel out of place.  We must first recognize and acknowledge the power within us so we can bring it into our lives.

The neat part is… when you realize you’re no longer a victim and recognize you actually DO have complete control over 100% your life, you will learn to make BETTER decisions to have a better life. Cool, eh? (It’s that whole ‘Law of Attraction & Abundance’ thing. Check it out sometime. Really.)

Try it.

Choose to do it over and over. You WILL see a sudden change in your thinking.  To grow you must step out of your comfort zone.
And, naturally, when your thinking changes, your life will change right along with it.

Mike Lewitz is an innovative marketer who truly 'gets' the mental and emotional buying process of consumers. He's shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is a Google Certified Advertising Professional, holds two Bachelor's degrees (business & marketing) and is finishing an M.B.A.

You may freely distribute, copy & share this article with acknowledgment.

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The ‘thing’ that separates the successful from the unsuccessful lies in WHERE one searches for their success: externally vs. internally.

In my time of helping others, a common theme I have noticed among those who are struggling in any particular area have the mindset of:

If someone would just show/tell me what to do, just give me a system I can use, I would do it… whatever it is, whatever it takes.  I’m dedicated and committed.

They’ll walk across broken glass to find the solution.

Sure, we need others to teach and show us important concepts so we can grow and evolve, but those who are successful recognize the ability to perform and demonstrate knowledge to achieve what they want will only be discovered within themselves.

Those who always struggle never choose to look deep within themselves to find the answers.  They’re constantly looking to others for the answers.

Here’s a simplistic example… when we were first learning to tie our shoe, someone showed us, helped us… until we slowly got it.  A couple people showed us different ways.  The first time we got it was luck.  We still had to practice.  Eventually, we developed our own way of tying shoes.  Today we’re a pro and could teach anyone.

Now, imagine being an adult, never learned to tie a shoe and now want to learn.  When asking that “pro” how to tie a shoe, the conversation will probably go something like… “Oh, it’s really easy.  All you have to do is…”

They’ll give a simple system for tying any shoe, and “all you have to do is” keep following their system and have the perfect tied shoe every time, right?  …because they said exactly what to do, they even gave a simple system.  This just isn’t true.

Other examples some may identify with…

Starting a business.
Some have the instinct of what it takes to make it in business and know enough to create everything themselves.  They’ll go study knowledge they need and then figure out how to mold that information to expand their success model.  They’ll even employ others into the model they created.  Unfortunately, many are looking for an existing system to make them successful …someone to show them what to do so they can mold themselves into an existing model.  This isn’t a path to success.

Happiness.
Happy people are like successful people …they figured out where to find it.  People who are unhappy and seeking happiness search endlessly for external happiness: intimate relationships, money, material possessions, alcohol, etc.  Sure, there are techniques that help bring happiness, such as exercise, stress relievers, but there is no person, system, or tool that can bring happiness to anyone.  Happy people discovered happiness within themselves by learning and applying techniques that helped them find happiness.  The exact same follows with successful people.

This is a difficult concept to explain, but the core message is:
There is no shortcut to success.

Too many people are out looking for an existing system, or the perfect business opportunity, or ‘something’ that is going to make them successful.  They continue believing they’re struggling because they simply “haven’t found something that works for them” yet.  With this mentality, it will never be found.

This is also contrasted as the employee vs. the employer mentality.

The employee mentality is looking for something that’s already working and do more of it, doesn’t like to take risks, wants security and is afraid of re-inventing the wheel.

The employee mentality is constantly seeking ways to benefit themselves.

The employer mentality is always trying to figure out new ways to do things, takes risks, prefers the thrill of the unknown and desires creating new concepts from scratch, even at the risk of re-inventing the wheel.

The employer mentality is constantly trying to figure out new ways to provide more to other people.

To evolve from the employee to the employer mentality we must evolve our thought processes from following someone else’s creation to becoming the creator of our own processes.

Mike Lewitz is an innovative marketer who truly 'gets' the mental and emotional buying process of consumers. He's shown thousands of global business owners proven, cutting-edge marketing methods that bring abundant results.  Mike is a Google Certified Advertising Professional, holds two Bachelor's degrees (business & marketing) and is finishing an M.B.A.

You may freely distribute, copy & share this article with acknowledgment.

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